Working closely with PAPER’s Creative Director, I conceptualized, developed, pitched and won the account. Building a first to market social magazine to drive sales for Tiffany T and Hardware collection. Utilizing our unparalleled editorial eye, ensured consumer engagement, while remaining true to Tiffany’s dedication to empower women. Starring author Cleo Wade wearing this season’s biggest trends across beauty and fashion, paired with Tiffany jewelry.

Results: 2.9M ROS impressions, 10.5M Social Impressions, 1.1M engagement

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