Built the concept “The Method Oasis” which was a tent located in Coachella, providing a sensory experience of the Method body soaps. The tent featured bathtubs filled with products for guests to sample, Scented Mist Station, Flower wall bringing to life the natural ingredients and an interactive silent disco allowing attendees to change playlists dedicated to each mood based soap: Energy Boost, Deep Detox and Pure Peace.

Results: 130K samples distributed, 3.5M organic social impressions, 500k brand logo impressions through Coachella