Showcased extreme world record holders in a powerful fashion editorial, highlighting Mini Cooper's daring spirit. Across digital, print, and social, "The Mini-Extreme Story" broke barriers, featuring remarkable individuals: an eight-time America's Strongest Woman, a record-setting parkour athlete, a distance runner who crossed the entire USA in record time, and a world record-holding highline and slackline athlete. They proved that practice, dedication, and perseverance make seemingly impossible feats possible.

Results: 3M paid media impressions

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