I won the account by pitching the concept of “Support Your Girls”, featuring a celebrity to speak about their “girls” as friends, revealing they are referencing their breasts. This concept was backed by data showcasing how women are fatigued by the way media portrays their bodies. This campaign normalized and empowered women to bring to life the unique characteristics of their bodies. PVH group purchased ‘Support your girls’ campaign which evolved into ‘ I tell my girls..’ Starring Busy Phillips, the campaign was launched across social media, out-of-home spaces, and TV commercials

Press: Us Weekly, Glamour